The Whisper Cymru-produced S4C coverage of the Indigo Group Premiership rugby matches broadcast live online on Thursday evenings has drawn over 100,000 views on S4C's digital channels for the first four matches.
Despite the disruption of the pandemic on the league season, the Thursday night live Indigo Prem matches, shown on S4C Clic, YouTube and Facebook, are attracting healthy audiences.
Viewing sessions have exceeded 108,000 views over first four matches, with content being viewed for a total of 11,399 hours.
Social media clips from each match have also been popular on the S4C Chwaraeon accounts.
Lauren Jenkins hosts the Indigo Prem coverage with staunch Welsh club rugby supporter Phil Steele and Rhys ap Wiliam amongst the commentary team.
A host of current and former Wales internationals have provided match analysis, including Ken Owens, Sioned Harries, James Hook, Nicky Robinson and Andrew Coombs.
Lauren Jenkins said: "We've had some excellent contests in the Indigo Group Premiership so far this season and some outstanding tries, with Aberavon's Rhodri Lewis' try against Swansea one of the highlights.
"Thursday night matches mark the start of the rugby weekend and watching them under the floodlights, they do have a special feel to them.
"It's been a bit of a stop-start season so far due to the pandemic, but it's still very early days and there is so much more rugby to be enjoyed between now and the end of the season."
Live Indigo Prem coverage continues with Ebbw Vale v Newport on Thursday 24 February, Swansea v Llandovery on Thursday 3 March and Bridgend v Pontypridd on Thursday 17 March. All 7:30pm.
Highlights of all matches will also be shown following each weekend on the S4C YouTube channel.
How to watch Indigo Group Premiership matches online
You can watch matches live on the S4C Clic player on any smart device or computer, by going to www.s4c.cymru/clic, or by downloading the S4C Clic App; from App Store on an Apple device, or Google Play on an Android device. If you have a Smart TV or Smart TV Device (such as Amazon Fire TV Stick), you can watch the game via the S4C YouTube channel.
The games will also be shown on the S4C Chwaraeon Facebook page, at www.facebook.com/s4cchwaraeon, the WRU Facebook page, www.facebook.com/welshrugbyunion, or on S4C's YouTube channel, at www.youtube.com/s4c.
You can watch the games with English commentary on S4C Clic or on the S4C YouTube page.
You will need to create an account to access S4C Clic. It's simple and free to create an account.
Go to www.s4c.cymru/clic and click on 'Sign Up Now'. Then you will need to enter your name, email address and chosen password, and click 'Next'. That will prompt a confirmation email to be sent to your account, where you will need to click on the link to confirm your account. After clicking to confirm, you will be ready to watch.