LONDON, 22nd May 2026 – Whisper, the leading global independent production powerhouse, today announces the appointment of Chris Hatton as Strategic Sales Director. The move signals a bold commercial expansion for Whisper, designed to scale new revenue opportunities across international markets.
Hatton joins Whisper with over 20 years of experience scaling commercial opportunities at the world’s most disruptive technology companies, including Apple, Google, YouTube, and Amazon. His appointment is a clear statement of intent as Whisper continues to diversify its global footprint and enhance its commercial model across AI and data technology, while also building further on sport, branded entertainment, gaming, and unscripted formats.
Reporting into the Senior Leadership Team, Hatton will be responsible for driving the company’s global sales strategy working with Whisper’s Regional General Managers and Chief Partnership Officer. He will partner with Whisper’s Managing Directors to unlock opportunities, leveraging the company’s industry-leading technology and insights capabilities to connect iconic brands with world-class storytelling.
Hatton’s pedigree in the tech and gaming sectors is notable. He previously led the establishment of Amazon Advertising’s global Gaming & Esports Sponsorships business, building it from the ground up into a full-fledged global operation. At YouTube, he served as Head of Global Strategic Partnerships for YouTube Spaces Studios, overseeing the strategy for 10 studios worldwide. He also served as Director of Entertainment, Strategy and Insights at LEGO, and most recently, as Chief Growth Officer at Fractional Consulting, where he specialised in preparing high-growth businesses for significant accelerated expansion and capital investment
Mark Cole, Whisper Chief Growth Office, said: “Chris is a heavyweight hire who understands the intersection of premium entertainment and emerging technology better than anyone in the industry. As we accelerate our global expansion, his experience at the likes of Amazon, Apple and Google will be invaluable. Chris has a proven ability to find disruptive commercial paths and scale operations at pace; he is the perfect fit for our culture and will be instrumental in driving our commercial model for this next chapter.”
Chris Hatton, Strategic Sales Director, Whisper, added: “Whisper has built something genuinely extraordinary as a creative force that thinks and moves like a high-growth tech company. The biggest opportunities in our industry lie at the convergence of premium sport, entertainment, and emerging technology, and Whisper is already leading at that critical intersection. The ambition here is infectious and I can’t wait to help drive the next phase of growth.”
-ENDS-
About Whisper:
Whisper is a leading global, independent production company where Entertainment is Everything. Founded in 2010, Whisper functions as a multi-genre powerhouse that combines a dynamic, people-first culture with the scale to deliver for the world’s biggest broadcasters and brands. Following its 2026 return to private ownership, the group has reinforced its long-standing commitment to disruptive storytelling and technological innovation.
With over 300 staff in offices across the UK, EMEA and North America, Whisper delivers world-class production across its core pillars of Sport, Entertainment, Documentaries, Gaming and Branded Content, supported by end-to-end Social and Digital services.
Whisper is proud to work on the most iconic sporting events and in partnership with global federations and rights-holders, including UEFA, Formula 1,EA, Wimbledon, and FIFA. Whisper’s innovative production – which includes Women’s Rugby World Cup, Paralympics, BBC Sports Personality of the Year, Built In Birmingham: Brady & The Blues, Jeopardy! and Wheel of Fortune – is consistently delivered in collaboration with major SVODs and broadcasters such as Amazon Prime Video, Netflix, BBC, ITV, and Channel 4.
A multi-award-winning industry leader, Whisper is a BAFTA winner and multi-Emmy nominee, consistently recognised as a Sunday Times and Broadcast “Best Places to Work” winner.
Media Contact:
+44 7818364184
