Whisper was the production partner for the inaugural ‘Keely Klassic’ – an exciting new and innovative athletics meet being held on Saturday 15 February at the Utilita Arena, Birmingham.
The event featured some of the UK’s world-class track and field talent, and although Olympic Champion and BBC Sports Personality of the Year, Keely Hodgkinson was unable to make her attempt on the 800m short track world record, she got involved with the in-arena fan engagement, including a stint on the DJ’s decks.
Working with Forte Management, Whisper provided full event management, including in-arena visuals, as well as producing broadcast and digital content that helped elevate the event, entertain and engage fans, and gave a spectacular backdrop to a day of elite sporting action. There was a particular emphasis on in-arena fan participation for the younger spectators the ‘Keely Klassic’ expects to attract.
Keely Hodgkinson said: “I’m so excited about the first ever Keely Klassic. It’s a game changing new event that I believe will help take to athletics to a whole new audience in the UK and around the world. Having Whisper as our production partners has really helped elevate what we are doing.”
Whisper CEO and Co-founder, Sunil Patel added: ‘Having worked with Keely at BBC Sports Personality of the Year, this was an easy event to say yes to. Whisper is becoming increasingly well-known for delivering entertaining and engaging events at quality and scale. The Keely Klassic was a brilliant day of action and entertainment. Whisper was thrilled to be playing a part in making sure that the athletes, their sporting efforts, and the whole event was given the platform they deserve. Thanks to Forte Management for getting us involved, and to UK Athletics for all their support.’
